Home > PS3 > News > 'Bike Hero' Video Clip Was Designed by an Ad Agency
'Bike Hero' Video Clip Was Designed by an Ad Agency
Posted on Thu, 20 Nov 2008 18:35:00 PST -

Take a gander at the video above, and you'll see what appears to be one fan's obsession with Guitar Hero personified in an impressive combination of chalk, a bicycle, The Living End's "Prisoner of Society," and astonishingly well-timed LEDs. The setup is so elaborate we doubted its legitimacy when it first appeared, suggesting, "It could be a viral video released by Activision or a marketing company that works for them" in our GameVideos description.

Now GameCyte is reporting that our suspicions were true. The video was, in fact, created by the ad agency Droga5 in conjunction with the production company Smuggler, according to the full credits listing at Creativity Online.

While I'll admit, this type of advertising can really get under my skin, I still find the video to be an impressive creative achievement. Next time, though, I'd like for Activision to be more up front about their association with a video, but that's probably just wishful thinking.

Read More...